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    Tines (IT)

    No-code AI agent builder expanding from security into IT automation

    Mkt Cap / ValPrivate $1B+
    RevenueEst. $60M ARR
    Growth+110% YoY
    Tines is the no-code automation platform that security teams trust for high-stakes workflows and IT teams love for its elegance — a rare combination of power and simplicity that enterprise teams can actually adopt without a dedicated automation engineer.
    Analyst take · Competitive edge

    SWOT Analysis

    Strengths
    • Clean, no-code story builder that security and IT analysts can use without engineering support
    • Strong enterprise trust: used by teams at Coinbase, Canva, and Databricks for high-stakes workflows
    • Expanding from security (SOAR replacement) into IT operations — same platform, new use cases
    • $1B+ valuation with $60M+ ARR validating strong enterprise product-market fit
    • Human-in-the-loop steps are first-class — unlike competitors that bolt them on
    Opportunities
    • IT automation expansion: winning IT operations deals on the back of security team success
    • AI story creation: LLM-generated automation workflows from natural-language descriptions
    • Platform ecosystem: Tines as the automation backbone embedded in ITSM and SIEM products
    • Cross-functional automation: HR, finance, and legal teams using Tines for non-IT workflows
    Weaknesses
    • No built-in AI reasoning engine — relies on external LLM API calls for AI-powered decisions
    • Less out-of-the-box content than Torq or Splunk SOAR for security-specific scenarios
    • IT operations templates and use cases are newer and less proven than security workflows
    • Enterprise compliance certifications and audit features still being expanded
    Threats
    • Torq competing in the same no-code security + IT automation space with deeper AI features
    • Palo Alto XSOAR and Splunk SOAR building no-code interfaces to reduce security team Tines adoption
    • Microsoft Power Automate winning in M365-first enterprises for IT operations workflows
    • Purpose-built ITSM automation (ServiceNow, Atomicwork) defending the IT operations budget

    User Sentiment

    Synthesized from G2, Gartner Peer Insights, and analyst review data.

    What users love
    • Story-based workflow builder is the most intuitive automation UX in the market
    • High-stakes security workflows run reliably — teams trust Tines for critical response actions
    • Flexibility to call any API and build custom integrations without pre-built connectors
    • Hands-on onboarding and white-glove customer success for enterprise accounts
    • Expanding IT use cases feel natural — the platform scales beyond security organically
    Common complaints
    • No built-in AI reasoning — LLM integration requires external API configuration and prompt engineering
    • Pre-built content library is smaller than legacy SOAR alternatives
    • Collaboration features for teams working on the same automation story need improvement
    • Debugging complex stories with many branches requires patience

    Pricing & TCO

    Analyst-synthesized pricing signals — directional only, contact vendor for current terms.

    Module-BasedLow TCOPublic Pricing Free Trial / Tier

    Starting Price

    Free (5 live Stories); from $500/month (Team)

    Typical ACV (Mid-Enterprise)

    $30K–$150K for enterprise

    Market Segments

    Mid-MarketEnterprise

    Deployment

    SaaS

    Key Cost Drivers

    • Number of live automation workflows (Stories)
    • Monthly action run volume above plan limits
    • Credential store and team collaboration features in higher tiers

    One of the rare vendors with a published price list — rare transparency in ops automation.

    Full comparison

    Customer Profile

    Who buys this

    Typical segments

    Security Engineering Teams at High-Scale Tech CompaniesIT Operations Teams at Growth-Stage CompaniesOrganizations Replacing Legacy SOAR with Modern Automation

    Typical buyer

    Head of Security Engineering, IT Director, or VP of Operations

    Top use cases
    1. 1Security orchestration and automated response replacing legacy SOAR complexity
    2. 2IT operations automation for alert triage, ticket management, and routine remediation
    3. 3Cross-team automation workflows spanning security, IT, and business operations

    Future Focus Areas

    1

    Tines AI: native LLM reasoning integrated into story steps for intelligent automation decisions

    2

    IT automation library: building out a dedicated set of IT ops templates to match security depth

    3

    Collaborative automation: multi-user story editing and team-based automation governance

    4

    Tines Platform API: enabling third-party products to embed Tines automation capabilities

    5

    Analytics and ROI measurement: dashboards proving automation impact for executive reporting