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    IT Service, Operations & Asset ManagementNicheLegacy Brand

    Cherwell (Ivanti)

    No-code ITSM platform acquired and fully absorbed into Ivanti — legacy brand no longer independently marketed; customers migrating to Ivanti Neurons

    Mkt Cap / ValDiv. of Ivanti
    Cherwell's codeless configuration model allows IT teams to customise every ITSM workflow without writing a single line of code — dramatically reducing the consultant dependency that makes ServiceNow TCO so high.
    Analyst take · Competitive edge

    SWOT Analysis

    Strengths
    • Fully codeless customisation engine — any workflow change via drag-and-drop
    • Flexible deployment: SaaS, on-prem, and private cloud all supported
    • One-Click apps marketplace for rapid capability extension without coding
    • Strong mid-market positioning with lower implementation cost than ServiceNow
    • Visual mApp (Mergeable Application) packaging for portable workflow components
    Opportunities
    • ServiceNow price-outs creating demand for mid-market ITSM alternatives
    • Ivanti Neurons AI integration could differentiate with proactive IT capabilities
    • Education sector and state/local government where budget limits ServiceNow access
    • Cross-sell to Ivanti endpoint management installed base
    Weaknesses
    • Ivanti acquisition created product consolidation uncertainty for customers
    • Smaller partner ecosystem than ServiceNow or BMC
    • AI and ML capabilities still in early stages
    • Brand dilution as Ivanti renames and repositions the product
    Threats
    • Ivanti product rationalisation may sunset or significantly change Cherwell
    • Freshservice and Jira SM winning mid-market with modern UX and lower cost
    • Customers deferring investment until Ivanti integration roadmap is clear
    • SolarWinds Service Desk and Zendesk competing on price in the same mid-market

    User Sentiment

    Synthesized from G2, Gartner Peer Insights, and analyst review data.

    What users love
    • Codeless customisation is genuinely powerful — complex workflows built without development
    • mApps allow importing pre-built processes from community without coding
    • Flexible deployment options including on-prem for regulated environments
    • Intuitive admin interface reduces dependency on expensive consultants
    Common complaints
    • Ivanti acquisition has slowed feature delivery and created roadmap uncertainty
    • Reporting and analytics module is weak compared to enterprise ITSM alternatives
    • Mobile experience is behind modern alternatives like Freshservice

    Pricing & TCO

    Analyst-synthesized pricing signals — directional only, contact vendor for current terms.

    Per SeatMedium TCOLimited Public Free Trial / Tier

    Typical ACV (Mid-Enterprise)

    $40K–$300K

    Market Segments

    Mid-MarketEnterprise

    Deployment

    SaaSOn-PremHybrid

    Key Cost Drivers

    • Named technician licensing; concurrent user licensing available at premium
    • Modules (ITAM, project management, ESM) priced separately
    • Ivanti consolidation may change pricing model — check current terms

    Strong mid-market value proposition with lower implementation cost than ServiceNow — but Ivanti acquisition creates pricing uncertainty for new buyers.

    Full comparison

    Customer Profile

    Who buys this

    Typical segments

    Mid-Market EnterpriseEducation & Non-ProfitRegional Government

    Typical buyer

    IT Service Desk Manager / ITSM Administrator / Director of IT

    Top use cases
    1. 1Codeless ITSM customisation for unique business process requirements
    2. 2Incident, change, and problem management without development resources
    3. 3IT asset management and software licence compliance

    Future Focus Areas

    1

    Ivanti Neurons AI integration: predictive service desk and proactive device healing

    2

    Consolidated Ivanti + Cherwell platform under single Neurons ITSM brand

    3

    Enhanced mobile app for modern analyst and end-user experience

    4

    Low-code app development extending ITSM to non-IT business workflows