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    IT Service, Operations & Asset ManagementStartupOpen-Source MDM

    Fleet

    Open-source, GitOps-driven device management built on osquery; cross-platform MDM for macOS, Windows, and Linux managing 2M+ endpoints across 1,300+ customers

    Mkt Cap / ValPrivate
    Jun 2025: $27M Series B (Ten Eleven) — $52M total; 6x revenue growth in 2 yrs
    The only open-source, GitOps-driven cross-platform MDM, built by the creators of osquery
    Analyst take · Competitive edge

    SWOT Analysis

    Strengths
    • Open-source core built by the osquery creators; transparent, auditable agent
    • First cross-platform GitOps MDM for macOS, Windows, and Linux
    • 2M+ managed endpoints across 1,300+ customers
    • 6x revenue growth in two years; $27M Series B led by Ten Eleven (2025)
    • API- and config-as-code design fits security and platform engineering teams
    Opportunities
    • New partner program (Apr 2026) with MobileIron co-founder joining the board
    • Consolidating MDM, inventory, and vulnerability data into one agent
    • GitOps device management resonates with platform engineering trends
    • BYOD Apple support with per-host privacy opens corporate device programs
    Weaknesses
    • Honorable mention, not Leader, in the 2026 Gartner endpoint management MQ
    • Self-hosted deployments demand engineering maturity
    • Apple-specific MDM depth younger than Jamf or Kandji niches
    • Open-core model invites free DIY use without paid conversion
    Threats
    • Microsoft Intune bundling and Jamf incumbency in Apple estates
    • Big-vendor osquery adoption could commoditize the differentiator
    • Security platforms (CrowdStrike, Tanium) absorbing device management
    • Open-source forks and self-support capping enterprise deal sizes

    User Sentiment

    Synthesized from G2, Gartner Peer Insights, and analyst review data.

    What users love
    • Osquery power exposed through a clean UI and REST API
    • Config-as-code workflows reviewable in git
    • Transparent roadmap and responsive open-source community
    • Single agent for MDM, live queries, and vulnerability data
    Common complaints
    • Initial setup and tuning take engineering effort
    • Docs can lag the fast release cadence
    • Some MDM features newer and less polished than Jamf equivalents

    Customer Profile

    Who buys this

    Typical segments

    Cloud-native tech companiesSecurity-mature enterprises

    Typical buyer

    Director of IT or Security Engineering

    Top use cases
    1. 1Cross-platform MDM with GitOps workflows
    2. 2Device inventory and osquery-based telemetry
    3. 3Vulnerability detection and posture compliance

    Future Focus Areas

    1

    Partner-first go-to-market expansion

    2

    BYOD and per-host privacy controls

    3

    Deeper Windows and Linux MDM parity

    4

    AI-assisted device troubleshooting