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    IT Service, Operations & Asset ManagementNicheITIL v4

    HaloITSM

    ITIL v4-certified ITSM with strong automation and reporting

    Mkt Cap / ValPrivate (UK)
    RevenueEst. $20M ARR
    Growth+30% YoY
    HaloITSM delivers enterprise-grade ITIL 4-certified ITSM at mid-market pricing — a rare combination where organizations get incident, problem, change, CMDB, and service catalog in a single platform for a fraction of ServiceNow cost, with unlimited agent licensing that eliminates the per-seat pricing anxiety that drives ITSM frustration.
    Analyst take · Competitive edge

    SWOT Analysis

    Strengths
    • ITIL 4-certified across all 15 practices — one of the most complete ITIL implementations in the category
    • Unlimited agent model eliminates per-seat pricing barrier — entire IT team included in flat fee
    • Built-in CMDB, asset management, and service catalog without additional module licensing
    • Highly customizable — workflow, forms, SLA, and reporting fully configurable without code
    • Strong UK and EMEA presence with proven enterprise deployments in regulated industries
    Opportunities
    • North American market expansion where ServiceNow pricing creates mid-market frustration
    • AI-powered ITSM automation as HaloITSM adds GenAI capabilities to its ITIL-complete foundation
    • MSP edition expansion for managed service providers needing multi-tenant ITSM
    • Enterprise replacement of expensive legacy ITSM (BMC Remedy, Cherwell) at significant cost reduction
    Weaknesses
    • Limited brand recognition outside UK and EMEA — relatively unknown in North American market
    • AI and automation capabilities less mature than Freshservice or ServiceNow
    • Integration ecosystem smaller than larger platforms — fewer pre-built connectors
    • Professional services and partner network thinner for large enterprise implementations
    Threats
    • Freshservice and Jira Service Management dominating the mid-market ITSM evaluation list
    • ServiceNow Express tier competing for the same price-sensitive enterprise segment
    • IT Glue and ConnectWise competing for ITSM mindshare in MSP channel
    • Growth limited by marketing investment constraints vs. well-funded competitors

    User Sentiment

    Synthesized from G2, Gartner Peer Insights, and analyst review data.

    What users love
    • Unlimited agent licensing is genuinely game-changing — no seat counting or license management
    • ITIL 4 completeness means no compromise on change, problem, or knowledge management
    • Customization depth rivals ServiceNow at a fraction of the cost and complexity
    • Support quality is consistently praised — UK-based team with responsive ticket resolution
    Common complaints
    • AI features are basic compared to Freshservice Freddy AI or ServiceNow Now Assist
    • Integration library requires custom development for some common tools outside ITSM ecosystem
    • Reporting requires custom query building — canned reports don't cover all management use cases

    Pricing & TCO

    Analyst-synthesized pricing signals — directional only, contact vendor for current terms.

    Platform LicenseLow TCOLimited Public Free Trial / Tier

    Starting Price

    £75/agent/month — unlimited agents available

    Typical ACV (Mid-Enterprise)

    $15K–$150K

    Market Segments

    Mid-MarketEnterprise

    Deployment

    SaaSOn-Prem

    Key Cost Drivers

    • Agent seat count (or flat unlimited license for full team access)
    • HaloITSM vs. HaloPSA module selection
    • On-premises vs. cloud deployment model

    HaloITSM's unlimited agent model is the most compelling pricing in the enterprise ITSM market — organizations replacing per-seat ServiceNow or Freshservice see 50–70% license cost reduction for equivalent ITIL functionality.

    Full comparison

    Customer Profile

    Who buys this

    Typical segments

    Mid-MarketEnterprise

    Typical buyer

    IT Service Manager or CIO at a 500–5,000 employee organization seeking enterprise ITIL without ServiceNow pricing

    Top use cases
    1. 1Full ITIL 4 implementation replacing legacy service desk tools with flat-fee unlimited agent model
    2. 2Multi-department ESM extending ITSM to HR, Facilities, and Finance in one platform
    3. 3CMDB and asset management integrated with ITSM for full configuration management without extra licensing

    Future Focus Areas

    1

    AI-powered tier-1 resolution and ticket deflection competing with Freshservice and ServiceNow

    2

    HaloITSM for MSPs with purpose-built multi-tenant architecture

    3

    North American market expansion through channel and direct sales investment

    4

    API ecosystem expansion adding 200+ pre-built integrations to reduce custom development