Make (Integromat)
Visual workflow automation platform with 1,500+ app integrations
Make's visual, building-block automation canvas is the most powerful no-code integration tool for complex multi-step workflows, with a module library and data transformation engine that outperforms Zapier for non-developers who need advanced logic.
SWOT Analysis
- Visual canvas interface makes complex multi-step workflows accessible to non-developers
- 1,500+ app connectors covering most popular SaaS applications
- Generous free tier and affordable pricing vs. enterprise iPaaS
- Powerful data transformation without writing code using built-in functions
- Strong community with pre-built templates for common automation scenarios
- SMB and mid-market digital transformation driving automation without IT resources
- AI module expansion: LLM actions as native workflow steps
- Agency and freelancer ecosystem building automation services on Make
- Upgrade path for Zapier users needing more complex automation logic
- Not enterprise-grade: limited SSO, RBAC, and audit logging on lower tiers
- Performance at very high operation volumes less reliable than enterprise platforms
- Support quality inconsistent compared to paid enterprise vendors
- Brand repositioning from Integromat to Make created some community confusion
- Zapier holding strong brand recognition in same market segment
- n8n offering self-hostable alternative for privacy-conscious users
- Microsoft Power Automate included in Microsoft 365 reducing incremental spend
- Tray.ai and Workato winning organisations that outgrow Make
User Sentiment
Synthesized from G2, Gartner Peer Insights, and analyst review data.
- Visual canvas handles complex branching and iteration better than Zapier
- Data structure manipulation and array processing without code
- Generous free tier enables prototyping before committing budget
- Large template library for common automation scenarios
- Execution limits on free and basic tiers can surprise users unexpectedly
- Enterprise features like SSO and advanced permissions require top tier pricing
- Error handling and debugging complex scenarios requires learning curve
Pricing & TCO
Analyst-synthesized pricing signals — directional only, contact vendor for current terms.
Starting Price
$0 (free: 1,000 ops/month)
Typical ACV (Mid-Enterprise)
$2K–$50K
Market Segments
Deployment
Key Cost Drivers
- Operations (individual module executions) consumed per workflow run
- Data transfer volume billed separately above free tier allowance
- Enterprise SSO and advanced permissions require top Business tier
Most cost-effective automation for complex no-code workflows — 3-5x cheaper than Workato for comparable operations with better logic capabilities than Zapier.
Full comparisonCustomer Profile
Typical segments
Typical buyer
Marketing Operations Manager / IT Business Analyst / Operations Lead
- 1Marketing automation: CRM updates, lead routing, and campaign triggers
- 2E-commerce order management and inventory synchronisation
- 3Cross-application data synchronisation for operations workflows
Future Focus Areas
AI agent integration: Make workflows triggered and controlled by autonomous agents
Native LLM processing steps for document understanding in workflows
Team collaboration features: shared workspace and workflow governance
Enterprise tier expansion to close gap with Workato for larger organisations